LAOUSTUDIO I Case I Ohen

OHEN

Complete brand identity and packaging design for an artisanal specialty coffee roaster.

From naming to 3D packaging, building a specialty coffee brand that makes the origin story visible.

OHEN

Complete brand identity and packaging design for an artisanal specialty coffee roaster.

From naming to 3D packaging, building a specialty coffee brand that makes the origin story visible.

Brand Identity

Packaging Design

3D Visualization

Art Direction

client

OHEN is a specialty coffee roaster built on a single conviction: every bean has a story worth telling. The brand sources single-origin coffees through direct trade relationships, Ethiopia Yirgacheffe for its floral brightness, Colombia Huila for its caramel depth, and roasts each lot to unlock its full character. No blends. No shortcuts.

challenge

The specialty coffee market is saturated with brands that all claim authenticity. Most look the same: kraft paper, hand-drawn illustrations, vintage typefaces. OHEN needed a visual identity that felt genuinely artisanal without being nostalgic, premium without being cold, rooted without being clichéd.

solution

LAOUSTUDIO delivered a complete brand identity built around restraint and craft, a system where every design decision mirrors the brand's philosophy: nothing unnecessary, nothing overlooked. From the macron-marked wordmark to the photorealistic 3D packaging, every touchpoint communicates the same thing: quality you can see before you taste it.

Research & Direction

We started by studying what separates a specialty coffee brand from a commodity one, not in the cup, but on the shelf. The moodboard drew from the intersection of Japanese minimalism and European craft roastery aesthetics: warm neutrals, honest materials, restrained typography. Key references: Blue Bottle Coffee, Fuglen, Onyx, brands that let the product lead. The direction was clear: organic warmth, zero decoration.

Logo Exploration

The name OHEN is short, international, and carries weight. The logomark was built as a geometric monogram: abstract, structured, memorable at small sizes. Multiple directions were explored, calligraphic, sans-serif, purely typographic, before landing on the combination of a bold serif wordmark and a custom geometric symbol that looks a coffee recipient and works independently across all applications.

Color & Typography

The palette draws directly from the product itself : Crème and Caramel as warm neutral foundations, Brun and Expresso as deep anchors, Or as a restrained premium accent. No color in this system feels invented, every tone exists in a coffee cup, a roasted bean, or a wooden surface. Typography follows the same logic: a high-contrast serif for headlines that carries editorial gravitas, paired with a clean geometric sans for body copy that keeps labels readable at any size.

The palette draws directly from the product itself : Crème and Caramel as warm neutral foundations, Brun and Expresso as deep anchors, Or as a restrained premium accent. No color in this system feels invented, every tone exists in a coffee cup, a roasted bean, or a wooden surface. Typography follows the same logic : a high-contrast serif for headlines that carries editorial gravitas, paired with a clean geometric sans for body copy that keeps labels readable at any size.

Title dm serif display, regular, 48px

Body satoshi, regular, light, 32px

PACKAGING DEVELOPMENT

Two formats were modeled and rendered in Blender 3D: a 250g bag for the Ethiopia Yirgacheffe and a 1kg bag for the Colombia Huila. The packaging concept centers on natural kraft paper, honest, tactile, sustainable, with a matte dark brown zipper clip as the single premium material contrast. Labels are intentionally sparse: origin, lot number, roast profile, tasting notes. Nothing more. The final lifestyle scene was composited with a commercial product photography approach, clean surface, soft studio light, coffee beans and a ceramic cup as the only props. Shelf-ready from day one.

WEEKS

From brief to launch-ready brand and packaging system

WEEKS

From brief to launch-ready brand and packaging system

FORMATS

Full 3D packaging line, render-ready for production

FORMATS

Full 3D packaging line, render-ready for production

TONES

Color system built entirely from the product itself

TONES

Color system built entirely from the product itself

OHEN launched with a brand identity that positions it as a credible player in the specialty coffee market from day one. The 3D packaging renders eliminated the need for costly physical prototyping, while the commercial lifestyle scene delivers an asset ready for e-commerce, social media, and press without additional photography. The complete visual system ensures consistency as the brand scales from direct-to-consumer to wholesale and retail channels.

SIMILAR PROJECT IN MIND ?

Whether you're launching a new brand or elevating an existing one, let's talk about how LAOUSTUDIO can bring your vision to life.

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