LAOUSTUDIO I Case I Noma

NOMA

Complete Brand Identity for a japanese-inspired minimalist skincare line.

From naming to 3D packaging. Building a premium DTC skincare brand from scratch.

NOMA

Complete Brand Identity for a japanese-inspired minimalist skincare line.

From naming to 3D packaging. Building a premium DTC skincare brand from scratch.

Brand Identity

Packaging Design

3D Visualization

Art Direction

client

NOMA is a direct-to-consumer skincare brand rooted in Japanese beauty philosophy. Their approach: fewer ingredients, better skin. The line features three core products, a brightening serum, a moisture cream, and a face oil, formulated with natural Japanese botanicals like yuzu, camellia, and fermented rice.

challenge

Launching in a saturated skincare market means standing out is everything. NOMA needed a complete brand identity that would communicate minimalism and premium quality without feeling cold or clinical. The visual system had to work across digital, packaging, and retail, while staying true to its Japanese-inspired roots.

solution

LAOUSTUDIO delivered a full brand identity, from naming and logo to a complete packaging system with photorealistic 3D renders. The visual language balances organic warmth with refined minimalism: frosted glass, natural wood, and a restrained color palette that lets the product speak for itself.

Research & Direction

We started by studying the intersection of Japanese aesthetics and Western skincare expectations. The moodboard drew from wabi-sabi philosophy, finding beauty in simplicity and imperfection. Key references: natural textures (stone, wood, linen), soft morning light, and the quiet confidence of brands like Aesop and Tatcha. The goal was clear: premium without pretension.

Logo Exploration

The wordmark needed to carry the entire brand. We explored serif, sans-serif, and hybrid approaches before landing on a refined serif with one distinctive detail : the macron on the O. This single diacritical mark anchors the Japanese identity without being literal. Several directions were tested, geometric, calligraphic, ultra-minimal, before arriving at the final version that balances elegance with readability at small sizes.

Color & Typography

The palette is deliberately restrained: warm neutrals (cream, sand) as the foundation, sage green as the signature accent, and charcoal for contrast. A gold touch adds a subtle premium layer without tipping into luxury territory. Typography follows the same less-is-more logic : an elegant serif for headlines paired with a clean geometric sans-serif for body text. Generous whitespace is treated as a design element, not empty space.

Title playfair display, 48px

Body outfit, 24px

Packaging & Development

Each of the three products was modeled and rendered in Blender 3D. The packaging concept centers on frosted glass vessels with natural wood caps, materials that feel tactile and honest. The labels are intentionally minimal: the NOMA wordmark, product name, and key ingredients. Nothing more. Every detail was controlled : the translucency of the glass, the grain of the wood, the exact placement of light and shadow. The result is packaging you'd want to display, not hide under the sink.

WEEKS

From brief to complete

brand identity

WEEKS

From brief to complete

brand identity

TOUCHPOINTS

Cohesive visual system across all applications

TOUCHPOINTS

Cohesive visual system across all applications

PRODUCTS

Full packaging line, render-ready for production

PRODUCTS

Full packaging line, render-ready for production

NOMA launched with a brand identity that positions it as a credible player in the premium skincare space from day one. The 3D packaging renders eliminated the need for costly physical prototyping, while the complete visual system ensures consistency as the brand scales across e-commerce, social media, and retail channels.

SIMILAR PROJECT IN MIND ?

Whether you're launching a new brand or elevating an existing one, let's talk about how LAOUSTUDIO can bring your vision to life.

SIMILAR PROJECT IN MIND ?

Whether you're launching a new brand or elevating an existing one, let's talk about how LAOUSTUDIO can bring your vision to life.

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